Imaan Hammam, the Dutch-Moroccan model, found herself in a deeply personal and meaningful setting as she attended the Fashion Trust Arabia (FTA) Awards in Marrakech. With her Moroccan roots deeply ingrained, Hammam's experience at the event transcended the typical industry affair, offering a glimpse into her cherished connection to the country and its rich cultural heritage.

Uncovering the Allure of Marrakech: Imaan Hammam's Homecoming Celebration

Embracing Moroccan Traditions and Paying Tribute to the Royal Family

Hammam's excitement for the FTA Awards was palpable, as the location of Marrakech held a special significance for her. Born and raised in Amsterdam, Hammam's mother hails from Morocco, and she has frequented the country throughout her life, creating a deep-rooted connection. "My earliest memory of Marrakech is of my mom, my grandma, and I walking through the souks and getting lost," she reminisces. "It's still one of my favorite things to do when I'm back."Determined to make her presence at the event truly meaningful, Hammam sought to pay homage to her Moroccan heritage. "The first thing that came to mind was to wear an original caftan," she shares. Collaborating with her friend Badr, Hammam envisioned a design that would serve as a tribute to the Moroccan royal family, particularly drawing inspiration from the style of Lalla Meryem. "Her looks have been so inspirational to me, showcasing a mix of tradition and modernity," Hammam explains.Turning to the talented Selma Benomar, Hammam commissioned a custom black caftan that highlighted the intricate Moroccan artistry and design. Complementing her sartorial choice, Hammam's hairstylist, Hos Hounkpatin, crafted a '90s supermodel-esque bob with a modern twist, while makeup artist Nadia Tayeh accentuated her features with dark eyeliner and gold accents. "The look is one I've always wanted to pull together for an event—I was just waiting for the right moment. Being home in Morocco for the FTA was the most fitting time," Hammam reflects.

Savoring the Flavors of Morocco: Tanjia, a Culinary Delight

Hammam's connection to Morocco extends beyond the realm of fashion and beauty; it also encompasses the country's rich culinary traditions. During her visit, she made sure to indulge in one of her favorite local dishes, tanjia with lemon preserve. "It's cooked in a clay pot put underground," she shares, offering a glimpse into the unique preparation of this Moroccan delicacy.The tanjia, a slow-cooked meat dish, holds a special place in Hammam's heart, as it evokes memories of her time spent in the country. "It's still one of my favorite things to do when I'm back," she says, underscoring the deep-rooted appreciation she has for Moroccan cuisine and the way it intertwines with her personal experiences.

Embracing the Role of Host: Delivering the FTA Awards Opening Remarks

Hammam's involvement in the FTA Awards went beyond simply attending the event; she was given the honor of delivering the opening remarks. "I knew I wanted to have a special involvement since Morocco is my home," she explains, highlighting the significance of this opportunity.As she took the stage, Hammam's connection to the country and its cultural heritage shone through. Her words, delivered with a sense of pride and reverence, set the tone for the evening, inviting the audience to embark on a journey that celebrated the intersection of fashion, art, and Moroccan identity.

Connecting with Nominees and Immersing in the FTA Awards Experience

Hammam's day in Marrakech was not solely focused on her own preparations and participation; she also took the time to engage with the nominees and immerse herself in the FTA Awards experience. "I was excited to meet the nominees and learn more about their work," she shares, underscoring the importance of fostering a sense of community within the fashion industry.Throughout the day, Hammam navigated the bustling event, moving seamlessly between the glam chair, where she perfected her look, and the stage, where she delivered her opening remarks. Each moment was imbued with a sense of purpose and connection, as Hammam embraced her role as both a participant and a representative of Moroccan culture.

A Homecoming Celebration: Imaan Hammam's Cherished Memories of Marrakech

For Imaan Hammam, the FTA Awards in Marrakech represented more than just a fashion industry event; it was a homecoming celebration, a chance to reconnect with her roots and honor the rich cultural heritage of the country she holds dear. From the vibrant souks to the beloved tanjia dish, Hammam's experience was infused with a deep sense of personal significance, making her involvement in the event all the more meaningful.As she took the stage and delivered her opening remarks, Hammam's words resonated with a profound authenticity, reflecting her unwavering connection to Morocco. Her journey, marked by a seamless blend of tradition and modernity, served as a testament to the power of embracing one's cultural identity and using it to inspire and elevate the fashion industry.